Vertella: From £0 to +£1,000,000 in 2 years

Overview:

Three years ago, Vertella came to us with a challenge: to significantly improve their online sales. Despite their initial foray into digital marketing with media buying freelancers, they had seen little success and needed a strategic partner to drive meaningful growth.

Our Strategy:

At 94n, we began by laying a solid foundation. We implemented comprehensive conversion tracking, transforming their Google and Microsoft accounts from directionless spending to data-driven powerhouses. Simultaneously, we optimized their website for mobile users and carefully selected a product set for initial testing. By deploying Microsoft Clarity, we gained critical insights into user behavior, allowing us to fine-tune the browsing experience and boost user engagement.

The Process:

Our partnership with Vertella has been dynamic and adaptive. As their website evolved through three major updates, we remained agile, testing thousands of SKUs to identify high-performing products. This meticulous approach has resulted in significant growth, especially in terms of revenue and return on ad spend (ROAS).

Driving Innovation:

By the end of 2023, growth had plateaued, signalling the need for a more sophisticated approach. Leveraging our cutting-edge AI software, we developed new campaign models using advanced data clustering and machine learning techniques. These models optimized every aspect of campaign structure, ensuring that every marketing dollar was maximized. The result? A consistent 19% revenue growth month-over-month, even at scale.

Collaborative Results:

This success was built on close collaboration with Vertella’s team. Together, we’ve not only achieved significant milestones but have also set the stage for long-term success. From a standing start, Vertella is now on track to surpass £1 million in net online revenue this year (excluding tax and shipping). This shift has also enabled them to diversify beyond B2B, establishing a strong B2C presence that allows for innovative product testing before B2B rollouts.