Paid Media
Google Shopping Ads Management
In the competitive world of e-commerce, standing out to potential customers requires more than just a presence; it demands strategic excellence and precision. As a multi award-winning paid media agency, our team of specialists and omni-channel strategists combine data-driven insights with technology creativity to deliver high-impact results in-line with your business goals.
Our Google Shopping Ads Management service is designed to help your products achieve maximum visibility and profitability. With our expertise, we ensure your shopping campaigns are meticulously managed to drive higher ROI and growth for your business.
Why Choose Shopping Ads?
- Reach Millions of Online Shoppers: Google Shopping ads appear across Google Search, YouTube, and the Google Display Network, offering extensive visibility to potential customers.
- 85% of All Product Searches Start on Google: A vast majority of consumers begin their product searches on Google, making it a crucial platform for e-commerce businesses.
- Optimised for Conversions: Google Shopping campaigns are designed to drive e-commerce conversions, helping businesses boost their sales and revenue.
- Detailed Product Listings: Shopping ads feature images, prices, store names, and other key details, providing consumers with essential information upfront.
- Advanced Targeting Options: Advertisers can target users based on search queries, geographic location, device type, and more, ensuring ads reach the most relevant audiences.
- Enhanced Data-Driven Performance: Google Shopping utilises machine learning and data analytics to optimise bids and ad placements, maximising the effectiveness of your campaigns.
- Multiple Campaign Types: Google Shopping supports various campaign types, including Standard Shopping, Performance Max, and Local Inventory Ads, catering to different business needs and objectives.
Why work with 94n?
In-house Technology That Takes You to New Heights
If you’re an ecom shop with at least three months of data and accurate conversion tracking (this is something we can test), then try out our performance labelling strategy. It optimises your products into performance buckets, set by your KPIs, and accounts for seasonality.
Expertise in E-Commerce Advertising
Our team specialises in Google Shopping Ads, offering deep insights and hands-on experience that translate into effective campaigns. We understand the nuances of e-commerce advertising, from feed optimization to bid strategies, ensuring your products reach the right audience at the right time.
Customised Campaign Strategies
We recognize that each business is unique, which is why we tailor our strategies to meet your specific goals. Whether you aim to increase brand visibility, boost sales, or enhance ROI, our customised approach ensures your campaigns align with your business objectives.
Comprehensive Feed Management
A well-optimised product feed is crucial for successful Google Shopping campaigns. Our team excels in troubleshooting and improving your product feeds to ensure all data is accurate, comprehensive, and optimised for better performance. We handle everything from product titles and descriptions to images and pricing, ensuring your listings stand out.
Advanced Bid Management
Effective bid management is key to maximising your return on investment. We utilise sophisticated bid strategies and real-time data analysis to adjust bids dynamically. Our approach ensures that you get the most out of your ad spend by targeting high-intent shoppers who are more likely to convert.
In-Depth Performance Analysis
We believe in data-driven decision-making. Our team conducts deep dives into your campaign performance, using advanced analytics to identify trends, strengths, and areas for improvement. We provide detailed performance comparisons and actionable insights, helping you understand the impact of our strategies and the best paths forward.
Ongoing Optimisation and Support
The digital marketplace is ever-evolving, and so are our strategies. We provide continuous monitoring and optimization of your campaigns to adapt to market changes and consumer behavior. Our proactive approach ensures that your campaigns remain effective and your business stays ahead of the competition.
Annualised Media Metrics
Our Process
Initial Consultation & Goal Setting
We begin with a comprehensive consultation to understand your business, target audience, and objectives. This foundational step allows us to create a strategy tailored to your specific needs.
Product Feed Optimization
Our team meticulously audits and optimises your product feed, ensuring all data is accurate and optimised for Google Shopping. This includes refining product titles, descriptions, images, and pricing.
Ongoing Support & Strategy Refinement
As your business grows, our strategies evolve. We offer ongoing support and continuously refine your campaigns to ensure they remain effective and aligned with your business goals.
Let's Grow Together
Choosing our Google Shopping Ads Management service means partnering with a team dedicated to your success. We combine expertise, customised strategies, and continuous optimization to drive meaningful results for your business. Let us help you unlock the full potential of Google Shopping and take your e-commerce business to new heights.